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The Fangirl Forum

by Mary Chhea

Twice-monthly(ish) tips, musings + resources on energy-efficient marketing that centers YOU. Mary is a fangirl-for-hire who helps service providers go from feeling embarrassed (+ maybe a lil bit exploited) when creating social media to feeling delightfully expressed + in service to their audience with engaging content + consistent messaging.

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An Asian mom enthusiastically takes a pick axe to a banana tree in an effort to take a cutting for her garden.
Featured Post

#3 is my fave!

THE FANGIRL FORUM Not interested in chat about full-service social media management + content strategy? Click here to stick with DIY social media chat. What's your take on personality tests* Reader? I diggg nerding out with an astrology or Human Design-curious baby -- -- but I don't like to assume things about a person based on a category. (I like to interact with a person + relate to them in real time.) I do, however, find personality tests super helpful to understand how I relate to the...

3 months ago • 3 min read
A cartoon girl with a pink bunny ears hat stares blankly. Her eye is twitching.

THE FANGIRL FORUM Hand up if networking events make you sweat Reader 🙋 A new life coach friend was telling me about his latest offer: a men's retreat in the Colorado mountains. Me: "Are you using social videos in your pre-launch?" Him: "I'll get my son/daughter/child/nibling to do it. They're young + get TikTok." Me: Sometimes I get caught off guard when a fellow business owner nonchalantly disregards social media + content ✨strategy✨ Here are some of my favorite eye-twitching misconceptions...

3 months ago • 2 min read
Mary is smiling and holds up a winged key to her nose.

THE FANGIRL FORUM The powers of evil Construction delays turned a 3-month fitness studio launch with clear tasks + milestones into a 7-month marathon that couldn't grow momentum. We sold out of founding memberships in 1 weekend--yay! 🎉 But construction delayed opening by 3 months. And we struggled to build on our community's excitement. Boo! 👎 When we met with our FB ads manager, the owner said she'd already spent $10,000 on marketing + hadn't had a full class in 2 weeks. She meant me + my...

4 months ago • 2 min read
A hand wearing pink nail polish holds a phone showing a bright colored Instagram feed

THE FANGIRL FORUM Do keeping up with social media news + platform updates Reader? I think it's fun to learn about all the new features + changes, but it doesn't often change my core social media strategies. (Those are determined by my social media goals + what my ideal clients are saying.) Whether you're handling your social media yourself or have a team to do it for you, here are a few things I want to share: Metricool's newsletter is a cute little roundup of platform updates. It's super...

9 months ago • 1 min read

THE FANGIRL FORUM “When are you going to buy a house to deduct? When are you going to have kids to claim?” My stomach clenched in rebellion. “Not in time to help with this year’s taxes,” I told the accountant. It was my first time filing taxes as a self-employed person. I didn’t know I was supposed to keep track of my deductions throughout the year. Instead, I was sitting across from a Khmer church auntie who could win an RBF staring contest with Miranda Priestly as she impatiently...

9 months ago • 2 min read

THE FANGIRL FORUM Suosdey Reader 👋 It's the start of Aquarius season + I'm finally ready to share a bit of my plan for 2024! But first! This is going to be the last email you're getting from mary@marychhea.com. Last fall, I changed my business name to reflect the spirit of saying HELLO to customers, collaborators + co-conspirators YOUR way. "សួស្តី" Suosdey translates as an informal "hello" in Khmer, my ancestral language. And now Google + Yahoo are implementing some changes that will make...

10 months ago • 2 min read